About Cocality Consulting
Squarespace websites built with real operational, marketing, and ownership experience behind them.
Cocality Consulting was founded to help construction and skilled trade businesses build websites that are clear, reliable, and genuinely useful. Our work is shaped by hands-on experience inside real businesses—ranging from publicly traded companies to privately owned service and trade businesses—not agency theory or short-term trends.
We build websites the same way successful trade businesses are built: with structure, clarity, and long-term use in mind.
Experience Across Public and Private Businesses
Our background includes working in senior roles within publicly traded companies as well as owning and operating multiple private businesses. That experience spans service-based companies, trade-focused operations, and trade-adjacent businesses.
Working on both sides—inside large organizations and as a business owner—provides a clear understanding of:
How growth decisions are made
How marketing supports sales and operations
Where technology helps—and where it gets in the way
What small and mid-sized businesses actually need from a website
That perspective directly informs how we structure and build every Squarespace site.
Why We Focus on Trades and Service Businesses
Trade and service businesses operate differently than digital-first companies. Customers want clarity, responsiveness, and trust—not clever messaging or unnecessary complexity.
Having owned and operated service and trade businesses, we understand:
The importance of local visibility
The role a website plays in winning real jobs
How customers search, compare, and make contact
The need for tools that don’t require constant technical support
We design websites to support how these businesses actually function day to day.
Why Squarespace
We work exclusively with Squarespace because it supports long-term stability and ownership.
On Squarespace, this means:
Clean, mobile-first layouts
Native tools that don’t break over time
Content owners can make updates without relying on a developer
No fragile custom systems
Everything we build uses Squarespace’s core features so your site remains usable long after launch.
Strategy Informed by Ownership
Our approach blends:
Business and marketing strategy
Sales structure and customer journey thinking
Web development and SEO fundamentals
Content creation and visual storytelling
Because we’ve owned businesses ourselves, we don’t treat websites as isolated projects. We treat them as operational tools that should support sales, trust, and growth.
How We Work
We believe in clear roles and shared responsibility.
We guide structure, layout, and messaging
We create initial website content to establish clarity and direction
Clients review, proofread, and refine content for accuracy
We build for maintainability, not dependency
No inflated promises. No unnecessary complexity. Just work that makes sense for trade businesses.
Who We’re Best Suited For
Cocality Consulting works best with:
Construction and skilled trade businesses
Service-based companies that rely on local trust
Owners who value clarity and long-term control
Businesses that want a website they can actually manage
If you want a Squarespace website built with real business experience behind it, we’re a strong fit.
Let’s Talk
If you’re ready for a website built with the realities of running a business in mind, we’d be glad to talk.